Ladies and Gentlemen,
            
          
          I would like to express my sincere gratitude to the EU-Japan   Centre for Industrial Cooperation and the Japanese-German Centre, Berlin for   inviting me to this conference. It is a great pleasure for me to speak to you at   the beginning of this significant event this afternoon. I sincerely hope that in   trying to address the question "Better regulation, why Japanese companies should   get involved", some guidance will be provided for further discussions on the   future direction of the Japan-EU partnership. As an introduction to today's   discussion, let me briefly explain the on-going regulatory reform in Japan, and   the importance of the regulatory cooperation between Japan and the EU.
          The regulatory reform has been one of the top policy challenges in   Japan, in particular, since 2001. It is an important instrument contributing to   structural reforms such as the enhancement of safety and quality of life,   regional revitalization, as well as the promotion of innovation contributing to   economic growth.
          As we understand, the regulatory reform is indispensable in   enabling people to gain firsthand from economic upturn and the benefits of the   reform as well as in allowing the government to achieve simple but efficient   organization, in other words, government "with muscle but no fat."
          Therefore, we must boldly and promptly seek for reform of outdated   regulations which hinder innovation and economic growth. At the same time, the   creation and coordination of new regulations are also needed in order to ensure   and enhance the welfare of the people.
          To pursue this daunting task, a Minister for this special mission   was assigned in January 2001, and an advisory body to the Prime Minister of   Japan, namely the Council for the Promotion of Regulatory Reform, was created in   April 2001, which was reorganized in 2004 and 2007. The purpose of this Council   is to deliberate and make proposals on important policy issues on regulatory   reform.
          Up until now, we have addressed regulatory reform in various   fields, such as medical services, social welfare and childcare, education,   agriculture, and employment. Consequently we have introduced some new policies.   One example is 'Market Testing", under which the public and private sectors bid   competitively to evaluate whether some public services, such as employment and   vocational guidance services provided by the government, can be offered by the   private sector. Another is the "Special Zones for Structural Reform" program   under which some regulatory exemptions are permitted by local governments in   order to encourage and support a local initiative for economic   revitalization.
          Currently, the Council is promoting further reforms in order to   resolve some outstanding issues which are fraught with difficulties. In   consideration of current economic and social circumstances, the Council is   focussing on reforms through which people can quickly reap the benefits and   regional economies are revitalized.
          We are also aware of what is happening in the EU. The European   Commission embarked on a programme for 'Better Regulation' in 2002 to simplify   and improve the regulatory environment. Out of this sprang the three year   programme which started operating in 2005 in the most heavily regulated sectors,   such as cars, waste and construction, with other sectors to follow. The European   Council also agreed to promote further actions regarding Better Regulation in   March this year. I understand that you will hear about this process in a more   detailed manner later.
          Under the present business circumstances where more than 3100   Japanese companies have expanded their business in the EU, the EU's Better   Regulation policies have a direct impact on these Japanese companies. Therefore   they have been paying great attention to the progress of the 'Better Regulation'   policy. Similarly, EU companies conducting business in Japan have found that   Japan's Regulatory Reform has had a direct effect on their business   activities.
          Japan and the EU set up the Japan-EU Regulatory Reform Dialogue in   1994. This dialogue has been a framework for the betterment of both the Japanese   and European business environment. Each year dialogues have been held both in   Brussels and in Tokyo where both sides exchange views on regulatory reforms. The   last 14 years of these Dialogues have resulted in a much improved regulatory   environment on both sides.
          Furthermore, the EU-Japan Business Dialogue Round Table held in   Berlin this June made proposals to deepen Japan-EU economic integration in order   to exploit the full potential of Japan-EU economic relations.
          The challenges we face are not only to dismantle existing trade   and investment obstacles, but also to tackle new issues such as the environment,   energy, innovation, intellectual property rights, security and product   safety.
          In addition to our ongoing cooperation through several dialogues,   we also welcome and study with care any new approach initiated by both   industries for further economic integration between Japan and the EU.
          In order to find ways of bringing Japan and the EU towards a more   efficient regulatory environment conducive to new business and investment, this   conference certainly offers a great opportunity. It is my hope that lively and   substantive discussions in this forum will provide useful inputs for a more   enhanced relationship.
          Thank you very much for your attention.